The Types Of Research Methods - 3992 Words

Question 3 Compare and contrast the types of research methods used in scholarly studies on your proposed (or School-approved) dissertation topic. Synthesize your findings and propose a best-fit method for your dissertation research. Within the context of such a study, identify and analyze the issues associated with each of the following: ethics, sampling, validity, reliability, and bias. This paper will discuss and evaluate two methods commonly found in qualitative research: case study and generic. First the paper will provide a brief reasoning as to why the school-approve topic will be a qualitative and not quantitative. Then, it will compare and contrast the scholarly rationale for the two chosen research methods,†¦show more content†¦More importantly, it would advance the human services field by contributing to existing knowledge on FPMs and permanency planning within the foster care system. From this study, new strategies and practices may be identified as a means to effectively prepare foster parents to work as professional members of a multidisciplinary team, improving the overall engagement of foster parents with social workers, Guardian Ad item, CASA Workers, and other professionals working to achieve permanency. Qualitative versus Quantitative Research At the surface qualitative and quantitative research appears to have a lot of similarities, but qualitative has many distinct characteristics from quantitative research. Depending on the research questions and methods of collecting data will have an impact on which method is most appropriate (Choy, 2014). Qualitative Research is applied in specific disciplines by testing a theory developed from the research and quantitative research applied by building on an existing theory (Allwood, 2011; Choy, 2014). When collecting data, qualitative research relies on the interpretation of information collected from surveys, interviews, narratives (Allwood, 2011; Choy, 2014). Quantitative Research data is collect from instruments designed to produce numeric data or statistics (Allwood, 2011; Choy, 2014). When interpreting data collected in a qualitative research one is ?searching for themes? while quantitative research, analyses the dataShow MoreRelatedDifferent Types Of Research Methods1106 Words   |  5 PagesResearch is the systematic investigation of the study of materials in order to establish facts, and help get to new conclusions. There are four types of research used to help with answering many questions in science. The four types are causal comparative, descriptive, experimental, and correlational researches. Causal comparative researches look for the cause of some type of effect. Descriptive researches look for a common characteristic within a similar population and determine how various characteristicsRead MoreTypes Of Social Research Methods1120 Words   |  5 PagesItem 1 Both quantitative and qualitative research are identified as 2 of the 5 ideal ‘types’ of social research methods. Quantitative research can be identified as closed questioned and predetermined whereas qualitative research is characterised as being open and inclusive of subject influence. Quantitative research is the oldest form of social research, developing from the intellectual tradition known as ‘positivist or realist’ studies. The research type is based on the theory that there is anRead MoreTypes Of Research Paradigms And Methods1123 Words   |  5 PagesThis section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake. Research paradigms are ‘the entire constellation of beliefs, values, techniques, and so on shared by members of a given community’ (Kuhn, 1970, p.175). The three most common paradigms are positivism, constructivism or interpretivism and pragmatism. Each of these can be categorised further by examining their: ontology, epistemology and methodologyRead MoreDifferent Types Of Research Method Essay1352 Words   |  6 Pages There are two types of research method which are qualitative and quantitative. Qualitative Research is primarily exploratory research. For this research, qualitative method is using with the secondary data to focus on industry perceptions because it’s used to gain an understanding of underlying reasons, opinions, and motivations. The Last Planner workshops and seminars are designed to introduce participants to the five elements of the Last Planner: All construction sites over the world will needRead MoreDifferent Types Of Research Methods892 Words   |  4 Pages   Research can be conducted and collected in many different ways. Two examples of ways research can be collected could be through longitudinal studies or cross-sectional studies. There are also two types of experiments that affect how research is conducted. The two types of experiments would include naturalistic observations and laboratory observations. When it comes to longitudinal studies they are based on studying individuals over long periods of time. Generally these individuals will be studiedRead MoreTypes Of Action Research Methods And Approaches1062 Words   |  5 PagesTypes of Action Research In action research there are several types that influence research methods and approaches. In 1999, J.D. White describe three models to research explanatory, interpretive and critical that formed by a complimentary philosophical position and logic. (Newton Burgess, 2008). The explanatory research is influenced by positivist in the philosophy of science, interpretive is fundamentally in regards to the discovering meaning of a social phenomenon and critical is involved inRead MoreResearch Methods And Design : Cell Types860 Words   |  4 PagesResearch Methods and Design: Cell types Glioblastoma cancer stem cells were isolated from surgically obtained glioblastoma specimens. The cells were then transiently amplified by implantation of unsorted tumor cells into immunocompromised mice and derived xenographs were dissociated before culture. All specimens were derived from glioblastoma surgical tissues obtained from patients undergoing resection for glioblastoma in accordance with protocols approved by the Duke University Medical Center InstitutionalRead MoreThe 3 Basic Types of Descriptive Research Methods625 Words   |  3 PagesDescriptive research methods are pretty much as they sound — they describe situations. They do not make accurate predictions, and they do not determine cause and effect. There are three main types of descriptive methods: observational methods, case-study methods and survey methods. This article will briefly describe each of these methods, their advantages, and their drawbacks. This may help you better understand research findings, whether reported in the mainstream media, or when reading a research studyRead MoreDifferent Types Of Methods That Can Be Used For Qualitative Research889 Words   |  4 PagesQualitative Data Collection There are several types of methods that can be used for qualitative research. They include ethnographic, case study, phenomenological, ground theory, and critical study. The following will detail what the methods are and how they could be used in a classroom at Stephen Decatur Middle School. The research question being utilized for each example scenario is â€Å"will the use of audio books increase engagement for seventh grade special education students during independentRead MoreDifferent Types Of Research Methodologies975 Words   |  4 PagesResearch Methodologies With the various types of research methodologies, one can classify them as medical, social, computer, or life science research. However, in computers and bioinformatics research methodology, the methods used are computational, computer simulation, iCloud, omics, and theoretical. Before starting any research, a literature review is required, for example, magazines, books, scholarly/peer reviewed journals, company sales, customer, and employee records. If in the medical field

Nickel and Dimed Free Essays

Nickel Dimed In the novel Nickel and Dimed by Barbara Ehrenreich, we see the true story of what is going on in most of America. Better yet, we see the every-day realities of the 35% of the people in our country who are struggling financially. Today, many people deal with homelessness, unemployment, and low paying jobs just the way Ehrenreich did for this experiment. We will write a custom essay sample on Nickel and Dimed or any similar topic only for you Order Now The goal was to see if the money she made monthly would be enough to get her by with the next months rent. Although she was educated with a Ph. D in Biology, she set her real life aside to take a step into the lives of those in poverty. She opens the readers eyes to the fact that many Americans are making far less money than they deserve: â€Å"No one ever said that you could work hard—harder even than you ever thought possible—and still find yourself sinking ever deeper into poverty and debt. † Ehrenreich’s novel proves the point that despite ones hard work, our not-so-fast economy can still lead to countless amounts of struggles. Ehrenreich’s experiment begins in Key West, Florida. She is under the identity of a newly divorced housewife fresh into the work industry. She first learns her way about the application process of low wage jobs. She discovers that they entail a survey of questions, along with a urine test. After three days of not hearing back from the jobs she had applied for, she begins to feel desperate and applies for a waitressing job at very low pay. She earned $2. 43 an hour, with grueling hours beginning at 2 P. M. and ending at 10 P. M. daily. She soon realizes this one job will not get her by, and applies for a second waitressing job. At this time she is living in a hotel room, and takes a job as a hotel housekeeper as well. Ehrenreich leaves the second waitressing job due to unbearable work conditions, and continues her journey in Portland, Maine hoping for better luck. Soon enough, though, she is forced with the reality that decent paying jobs are not so easy to take hold of. Eventually, she moves into a cottage for $120 dollars a week. Throughout this time, Ehrenreich serves as an employee of the typical low wage American jobs: as a waitress, a store clerk, and a housekeeper. Towards the end of the novel, she decides to finally open up to her most trusted coworkers about the experiment. Unfortunately, though, she received not one reaction of interest. Throughout the novel, Ehrenreich displays how not only can poverty effect your way of living, but it can also effect your psychological status. She went into her new life in Maine believing things would be far easier, as though her $6/7 dollar pay in Florida was so out of the ordinary. She felt as though if the supply in labor was as low as demand, the prices would rise. Unfortunately, our economy did not work in her favor. Supply and demand is used as an economic model for Americans. It serves as a price determination of a market, and ultimately results in an economic equilibrium for price and quantity. There are four common rules of Supply and Demand, which are as follows: 1) If demand increases and supply remains unchanged, a shortage occurs, leading to a higher equilibrium price. 2) If demand decreases and supply remains unchanged, a surplus occurs, leading to a lower equilibrium price. 3) If demand remains unchanged and supply increases, a surplus occurs, leading to a lower equilibrium price 4) If demand remains unchanged and supply decreases, a shortage occurs, leading to a higher equilibrium price. Overall, Ehrenreich’s confidence before joining the work force led her to failure. She did not expect the difficulties she was forced to face, and in turn, was only capable of landing uncomfortable, unfair, and grueling jobs. The places Ehrenreich chose to conduct this experiment had plenty to do with the outcome of her results. Job growth typically occurs in suburban cities. Consequently, where rents are high, which leaves the last bits of affordable housing to the inner city people. For some less fortunate people, it forces them to travel long distances to work, which in turn costs them more money. For Ehrenreich, though, the answer to her financial issues throughout the novel would be to pick up her things and try out a new place to live. She believed it was not the housing crisis that made one poor, but the need for food and health care to stay alive. She continues on to say that food is â€Å"relatively inflation-proof†, although the poverty rate is mainly based on this. The value, need, and price of food will always rise, although the money one makes to support themselves is no guaranteed. How to cite Nickel and Dimed, Essay examples Nickel and Dimed Free Essays Nickel and Dimed, written by Barbara Ehrenreich has been published in 2001 for the first time. This book explains and describes the condition of the working poor in United States in the 21st century. To write this book the author who is a well-known journalist at the New York Times decides to experience being a low-wage worker for a few months. We will write a custom essay sample on Nickel and Dimed or any similar topic only for you Order Now She gives up her middle class life to become and live as a working poor. The author establishes a few rules at the beginning of her challenge such as not to go hungry or always having a car. But, except for those few exceptions she decides to go through the same life as her new coworkers. She starts her experience in Florida then she goes to Maine and finally to Minnesota. Therefore, Nickel and Dimed describes the experiment and the troubles Ehrenreich had to go through while she was a working poor. She particularly accentuates on how humiliated and how ashamed people are of being poor. Shame and humiliation are essential themes of this book are explained and described through different ways such as the fact that poor people are invisible or not respected in their jobs or not able to talk freely, or mistreated by their manager even if they are sick. First of all, the author explains that the poor are invisible and how they feel about it. â€Å"Maids as an occupational group, are not visible, and when we are seen we are often sorry for it† (99). The feeling of invisibility is normally one of the worst feelings that a human being should feel. But according to Ehrenreich, the maids feel relieved when they are not seen. Other people are looking at them as stupid people. They do not fit in the society. In fact, nowadays a person who does not use their brain in their work is not respected by others or by the upper classes. Holly, Ehrenreich’s coworker and friend, describes in chapter two the mean and negative remarks people did to her when they know that she is a maid. She said, â€Å" We’re nothing to these people† (100). Therefore, the poor are invisible in this society where the intellectual skills are valuable. They feel better when they are not noticed because they prefer to avoid the mean remarks from other. But, feeling invisible in their everyday life is a shame. They are human beings who need to be considered by others and integrated in a group to socialize as everyone else. Second of all, readers understand that low-wage workers are not respected in their job and this starts at the hiring process. While Ehrenreich tries to be hired at Wal-Mart in chapter three she explains that she has to go through psychological and drug tests. The first test is not supposed to affect the decision of the managers but in fact it does. Roberta, her coworker â€Å"takes it off to another room where, she says a computer will ‘score it’. After about ten minutes, she’s back with alarming news: I’ve gotten three answers wrong† (240). Corporations start to lie to their employees before hiring them. Low wage people as B. Ehrenreich are not hired because of their quality or personality. The relation between the employees and them is a computer. The corporation does not consider them. Working poor could be compared as animals that pass or fail a test before being bought. Those workers lose their self-esteem because of the lack of consideration they receive in their jobs. It is a perpetual humiliation to feel ignore by everyone. Third of all, Ehrenreich describes how employees are not allowed to talk to the customers. For example, when the author works at Hearthside her manager tells her, â€Å"No chatting for you, girl. No fancy service ethic allowed for the serfs. Chatting with customers is for the good-looking young college-educated servers in the downtown capriccio and ceviche joints, the kids who can make $70-$100 a night† (35). And Ehrenreich explains that she was not also allowed to talk to her coworkers while she was at Wal-Mart of certain subjects. And if she did, she could be fired. But, forbidding people to talk about certain subjects or to discuss with some of their coworkers is a violation of the fundamental rights. In the author’s experiences, readers understand that she has lost her humanity because freedom of speech is one of the fundamental rights that is expressed in the Universal Declaration of Human Rights that was established in 1945 by the United Nations. Speaking is an advantage of men because we are the only species who can communicate. Losing this advantage makes the person feel like she is not even human anymore. He loses all his self-esteem and feels humiliated. Finally, Ehrenreich shows how the health of people is not respected in the low wage class. While the author works at The Maids we have the perfect description of this kind of humiliation because her manager â€Å" Ted doesn’t have much sympathy for illness, though; one of our morning meeting was on the subject of ‘ working through it’ †(87). He mistreats the author’s friend and coworker, Holly who is pregnant and has to work to survive because she does not have any money. But Ted forces her to work in terrible conditions. Holly cannot take a real lunch break or a few days of vacation to rest even if she is extremely sick and tired because of her pregnancy. And if she takes her break without her manager’s approval she could be fired. She appears like a slave who is forced to do every task her manager assigns her even if Ted does not pay attention to the fact that she is sick. Therefore, Ehrenreich has to stand up and fight for her friend to have the permission to take a day off. But Ted would let a woman works even if he knows that she is about to be taken to the ER. I believe that a person who is sick cannot be forced to fight against her body. Unhealthy people should be helped and not used as slaves. Therefore, this episode underlines how humiliating it is for a sick person to be forced to work. Holly in this episode becomes an animal who has to work even if she is physically unable to. Working poor are not only having money problems they also have to go through humiliation and shame in their everyday life. Trying to modify their social status is almost impossible when we understand how they are treated. They lose their self-esteem and do not trust themselves anymore. Therefore, they will not even try to change jobs. They are stuck in their own conditions. They are not considered as humans in their job. The low-wage workers are unsocialized because of their wages and are mentally destroyed by their managers. Barbara Ehrenreich describes their situation in this book through her own experience to inform the world of their situation. In the 21st century in a country like United States, which is supposed to be the most powerful nation in the world, citizens cannot accept that others are treated like that. Low-wage workers need to be respected. How to cite Nickel and Dimed, Papers Nickel and Dimed Free Essays As the main objective of this experiment was to determine that it is practically impossible for a low skilled and low-wage female worker and a single mother to earn enough money in order to get proper lodging, fulfill necessary needs and support her children, the outcome of her experiment in her own perspective was quite positive and satisfactory. Ehrenreich spend one month in three different cities of the United States to determine the workplace conditions, wages, behavior of the employers regarding the low-wage and low skilled employees and she was successful in finding out with a nearly real life experience that’s why she was satisfied with her experience and find herself as an above average low skilled worker. The experiment undertaken by Ehrenreich was extremely successful in her own perspective because she eventually found out what she intended to. We will write a custom essay sample on Nickel and Dimed or any similar topic only for you Order Now As she has discussed in her last chapter â€Å"The Evaluation† that all the three case studies explicitly reveal that it is extremely difficult for a low-wage worker to find proper lodgings with the current level of wages in the country. She also found out that a single job is never enough for a low skilled worker to earn enough money in order to meet his/her end meets. Moreover the employers behavior is also highly disparaging. The employers use wicked techniques to keep the wages as low as possible and keep the employees in constant pressure so that they never get organized against their unfair treatment. (Ehrenreich) All these things make the life of a low-wage worker extremely difficult and demanding. According to her evaluation in all the three cities the rate of housing surpassed the wages of the low-income employees making it virtually impossible to get proper lodgings. (Ehrenreich) So by keeping in mind that her objective was to finding out that it is impossible for a low-income wageworker to get proper lodgings and meet end meets, her experiment was extremely successful in her own perspective also. She can certainly said that she has met the objectives of her experiment as she has found out that lowest 20% of the workforce of the U.S. economy is in extremely difficult condition and their problems are so severe, so complex that it is also extremely difficult for them to overcome these problems or find better jobs even if they exist in their surroundings. (Ehrenreich) Her main objective was to determine the difference between the lives of the high paid and low-wage workers, and that most of the needs of the high paid labor is met by the low paid and unskilled labor. In my own perspective the experiment carried out by Ehrenreich was highly successful. She presented us the true picture of the low-income Americans’ lives and helps us realize the severity of the problems the low-income labor force faces during their jobs and in their workplace. She gives the living proof of the reality that it is virtually impossible for a low-wage worker to survive in these conditions and find a shelter for himself, especially if the worker is a single mother and she has to provide food and support to her siblings also. Thus the outcome of this experiment clearly indicates of its success. She proved that the employers’ exploit is so extreme in nature that even the shortage of the labor does not compel them to raise the wage, i.e. universal economic rules do not apply for these low-income labor. (Ehrenreich) As a learned member of society I can use the knowledge of this book by making people realize that the so-called claim of a prosper and welfare America is just a bluff and a slogan which only depicts the external shine and wealth of the corporate America. While in the deep there are certain levels of the American economy and workforce, which suffers as much as any other workforce in a third world and developing country. We can use this book and the outcome of this research in order to find the solution, which will help us to eradicate the deprivation of the low-income workforce at the bottom of the U.S. economy. We can use this book to increase the awareness of the people about the sufferings of the low-income workers. We can use this knowledge to disclose the persecution of the corporate sector of their low-income employees and to persuade the employers to behave more humane with their low-income employees and make the workplace a better place for them and raise their wages to a level which would practically make it possible for them to meet their end needs, but also to go ahead. The overall output of the experiment of Ehrenreich and the tone of the language of last chapter evaluation clearly indicates that the experiment was a complete success in the view of the author and she thinks that she has finally determined what she has sought through out her 3-month expedition. She finally came with the living proof of what she initially claimed that it is virtually impossible for a low-skilled and low-income wageworker to earn enough money, by which they can get proper housing and meet their end meets and support their dependants like siblings or get medical treatment even when their lives and health is at stake. The book is a complete success in a reader’s perspective become it creates awareness of this unfair practice of the employers of the corporate America, who continue to insist on exploiting the low-wage workers and deprive them not only of their end needs but also from any prospect of getting ahead. Thus this book and the research in it is an important and helpful knowledge regarding the unfair class structure in the American Society. Works Cited Ehrenreich, Barbara. â€Å"Nickel and Dimed: On (Not) Getting By in America.† Holt Paperbacks. May 1, 2002.                                                                      How to cite Nickel and Dimed, Essay examples

Diversification and Excellence in Corporate Strategy †Free Samples

Question: Discuss about the Diversification and Excellence in Corporate Strategy. Answer: Introduction This assignment is based on the organization Google and its operational activities. The sarcasm lies in the fact that if someone is asked the definition of Google then he will have to take the help of Google only. If the Google search engine is used for its definition then the probable answers can be, a widely used search engine that uses certain methods and techniques to find out the results relevant to the searches made by the user (Brett et al., 2017). Google has transformed itself gradually from the searches of the primary words to widely known words. The webpage of the Google is set as the standard benchmark for the assessment of most of the internet companies. The success that has been achieved by Google has become possible as it has utilized its competencies to face the challenges strategically in order to be the leading technological innovators globally. This can be considered as a remarkable achievement if the present global crisis in the economy is paid attention. It also p uts emphasis on the interdependent relationship between globalization and technology. If the financial report of the competitors of Google can be reviewed then it can be seen that Google had not only taken care of its own progress but also led the market in sharing data and growth categories. It has achieved the second position in the all round category of profitability. The previous figures and numbers of Google have given the competitors a tough competition in the run for finance and market share. In order to analyze the competitive industries that the company Google operates in cannot be specified using a fixed code (Cordray et al, 2015). It has a diversified portfolio which is spread in the vast arena of products and services which have evolved around the opportunities that are brought in by the internet. So it can be an extremely ineffective discussion about the aspects of the strategies of Google which are associated with the two most outstanding offerings of web search and advertising. For the reasons that are mentioned above, an overview of the external environment of Google industry can be well attained by the main competitors such as Yahoo, Apple and Microsoft that are faced by the company in its offerings arena. The competitive environment of Google is complex as different markets and industries are involved with their separate set of challenges and competitors (Cusumano, 2016). To analyze the external environment of the organization, PESTLE can be used which takes into consideration the political, economical, social, technological, legal and environmental perspective. Political factors- it is a widespread statement that Google follows monopoly. This system has led to mistrust of action and it had been called for changing the way in which it carries out the operational activities. Criticism has also given rise to the fact that Google has tried to control their power over the flow of information. So the technical experts have observed the fact that the search results provided by Google can influence the outcome of election. Economic factors- By accumulating a lot of finance, there lay a risk of inflation for Google. If there is a chance of drop in the currency value, then it would immediately affect the organizational value. The cash accumulated by the company can be threatening for the currency market and the exchange rates (Edelman Geradin, 2016). Social factors- With the decrease in the use of primitive computers or laptops, the company value will be affected. It has been reported that the increase in the use of social media applications such as Face book and Whatsapp for those activities which were previously done on the internet including video streaming, search, online shopping and money transfer. Technological factors- The technological factors that have affected the business of Google include the increase in the use of mobile devices for connecting to the internet. The popular competitors of Google who have introduced search algorithms include Microsoft and Amazon. With the increasing affinity for the social media solutions and instant messaging services have changed the way in which Google used to conduct its business (Encheva Pedersen, 2014). Legal factors- Google have already penetrated the highly regulated fields such as insurance, finance, automobiles and communications. This system is responsible for putting up severe limitations on its operational activities. The cost of liabilities might increase with Googles entry in the field of insurance and the experiments done with the delivery services. Environmental factors- The business model of Google is totally reliable on the data centers and the other infrastructure of internet which consumes a lot of electricity. Therefore the efforts put for controlling global warming is to encourage the use of expensive sources of green energy for producing electricity to increase the operating cost of Google. The BCG matrix can also be used as one of the strategies for analyzing the external environment of the Google organization. The BCG or the Boston Consulting Group analysis is a portfolio diagram which includes cash cows, dogs, question marks and stars. The cash cows are considered when the company has high market share in a slow industry. The dogs refer to a low market share in a slow but developed industry. The question marks consider those businesses which are functioning with a low market share in the high growth market. Finally, stars are those units with a high market share in the fast industry (Erhemjamts, Li Venkateswaran, 2013). The cash cows in the matrix are the search engine of Google is widely used and a reliable source since its inception. The product has been responsible for bringing in constant revenue. The stars in the matrix include the applications such as Gmail, Blogger, Google maps, and Google docs, Android, Advertising and YouTube. The question marks represent the Chrome book which refers to the new product and the uncertainty of its success or failure that is attached to it. The dog in the analysis signifies Google Mar and Google TV which were unable to reach the expectation of the market share (Gamble Thompson, 2014). Internal Environment The internal environment involves those events and styles inside the organization which has an impact on the management, employees and the culture of the organization. The statement that is provided by Google about organizing the world to make universal and useful information globally accessible, throws light on the fact that the organization is less interested in maximizing its profit and at the same time works hard to meet up to the expectations of the customers by providing a high quality product. That is why, Google delivers high value product which meets the consumer needs with a quick and efficient action. According to the organization, the place where they are placed currently has been possible for their customers (Taufick, 2015). They have gained this position because of their strategy to hire smart and confident people who might not be experienced but able enough. The employees of the organization might share a common goal and objective although they belong to different cult ural background, speak a variety of languages and come from different parts of the world. They put maximum effort to maintain the organizational culture keeping in mind the different race and background of the employees which provides an effective internal environment to work for. The strategic analysis of Google serves at a direction which is different from the external forces applied in the industry environment. Therefore, Porters five forces are used for clarifying the direction strategically. After it was established in 1998, Google has attained a prestigious position in the industry for instance, online advertising market. Being such a large enterprise Google has around 57000 employees in various locations all around the globe. When the five forces model of Porter is used for analyzing the current business scenario of Google, the characteristics of the companys industry environment can be easily determined. The consistent success of the organization lies on the basis of the organizations ability to consider the internal factors (Team, 2014). The five forces analysis of the internal environment of Google involves- strong competitive rivalry from the competitors; weak bargaining from the side of the buyers; weak bargaining power of the suppliers; moderate threat of substitutes and moderate threats of the new entrants. On the basis of Porters five forces analysis, the competition from the rivals of the company is considered as a strong factor for the company. The factors of the threats of substitution along with the threat of new entrants are considered as moderate factors in the internal environment of the Google industry. The bargaining power from the buyers and the suppliers are considered as the least significant factors of the industry environment. Competitive rivalry is the strong force faced by the Google organization. Under the analysis by Porters five forces, the competition from the rival companies have restricted the growth and development of the firm. The factors that are a part of strong competitive rivalry are- large number of firms, large diversity of firms and low costs for switching. The bargaining powers of the buyers are poor in encouraging the business of Google (Stevenson, 2014). In the particular analysis model, a weak external force has minimum consideration while making strategic decisions. The small size of the buyers is considered as weak force; high and increasing expectation and demand from the buyers are also considered as weak force; the moderate quality of information refers to the moderate force of the analysis. Every individual buyer only makes a little contribution in the revenue gaining of Google, thus applies only a weak force on the company. The moderate quality of information actually implies the limited knowledge of the customers. For instance, the advertisers might access the analytics but those data will be limited to inform the advertisers regarding the dynamics and complexity of the environment of online advertising (Team, 2014). Bargaining power of suppliers is weak when it comes to the organization, Google. In the given analysis of Porters five forces, it is seen that when there comes a method of selection among the suppliers, then the bargaining power is weak. The weak effect of force is applied on the organization due to high availability of supply and large population of suppliers. The large availability of the supply mixed with the wide population of suppliers reduces the effect of the bargaining power of an individual supplier in the business plan of Google (Steiber Alnge, 2013). Moderate threats of substitution are experienced by Google that involves advertising channels for instance radio, TV and print media. The factors that are considered by Google in this respect are low switching costs and moderate to high availability of substitutes both of which are considered as the moderate force in the organization. The low switching costs is easy for the customers to shift from the Googles advertising services towards the substitute services. In this model of porters five forces, a moderate force is exerted on the business of Google (Shaw Graham, 2017). Therefore the all round effect of the factors provides moderate threat of substitution against the products and services of Google. Threats of new entry have moderate effect on the business model of Google. The new entrants can come in the form of new ventures and investments of huge technology companies and also the start- up companies which deliver the similar products as that of Google. In this five forces model of Porter, the factors that contribute to the moderate threat of new entrants include moderate cost of conducting the business. The weak force is exerted on the high cost of brand development whereas strong force is applicable on the regulatory requirements which can be easily fulfilled. The moderate cost of conducting a business refers to the fact that a certain number of start- up companies and some other firms can penetrate the market to come in competition with Google. Moreover, it is easy to fulfill the regulatory requirements thus, providing an easy way for the new entrants to get connected and compete with Google (Shaughnessy, 2014). But due to the high cost of brand development, it might be dif ficult for some start- up companies and the other firms to sustain a long- term operation and also because Google has already become one of the leading and popular brands in the world. Business- level strategy At present, Google has been pursuing the generic level strategy of differentiation in the business by providing different products and services which are unique in their own way and appealing to the customers. The web search engine of Google is the most famous service offered by it which helps the user to get hold of a reliable way for searching. The biggest advantage of the differentiation business strategy of Google is the establishment of the loyalty of the customers. The current figure of Googles web search engine is 66% with respect to the worldwide internet searches. The customers are consistently using the Google search engine for the ease and reliability of the search results (Schmidt Rosenberg, 2014). Google has launched its new service Google Instant which decreases the required time of search and provide the customers with more predictions and better dynamic results. This service was actually provided by Bing and Google has won over the competitive advantage because the time required in searching in Google is much less compared to Bing. Also, the instant effect on the cost of paid searches in the search engines was used to be higher than the competitors. But then recently the pricing strategy has been revised by Google and has become moderate as compared to its competitors which have given the company with competitive advantage. The prevalent market of the Google search has continued to observe modification in trends and styles because of the expansion in the market of internet user and their diversified needs. The strategic direction has been considered as product development and market penetration along with diversification in the market (Rushdi Kamal, 2014). Corporate- level strategy Googles functionality of web search is the vital feature of internet which is crucial for their business. The programmers and engineers employed in the company contribute most of their time to make relevant page rankings and search results. They follow the four prime types of corporate strategies which include stability, growth, retrenchment and combination strategies. Google uses stability approach to make a steady position for them (Perlin et al., 2017). They are able to focus on their resources and develop a competitive advantage in the market by using this approach. They have also used the sustainable growth strategy which will help them to remain in the market for a long time. The retrenchment strategies involve different stages such as turnover, disinvestment and liquidation strategy. This approach is used when the companys survival is at risk, so this is not applicable in the case of Google. Combination strategies are the integration of all the three approaches of stability, retrenchment and growth in a simultaneous or sequential way. Google has strictly adhered to these corporate level strategies to cope up with the vibrant and constantly changing environment. They have used the strategy of innovation which has developed their brand loyalty by making modifications and at the same time making way for an open- source environment. They have in creased their total corporate value by implementing the aforesaid corporate strategies. The strategies can be termed ass corporate strategic planning because it engages strategic planning at a corporate level. Google has been able to win over the competitors such as Microsoft, Yahoo and other search engines because of the four elements of speed, relevance, user experience and comprehensiveness (Pamuk, 2016). Google has succeeded in gaining momentum because of their innovations such as PageRank Technology and Hypertext- Matching Analysis. Therefore, Google has been able to stick to its position since its establishment because they have always depended upon their innovation and focused on improving their new competitive advantages. Merger and Acquisition Strategies Google is technically the most creative acquirers of in the technology space. They have spent a lot of money, around 10 billion dollars to acquire 180 companies. But the fact is that the existence of a constant Google merger and acquisition strategies seemed to be impossible (Ludolph, Allam Schulz, 2016). They focus on three elements in their merger and acquisition strategy, people, businesses which are associated with the main search of Google and the strategic investments for the future of technology. As per an article published in Time regarding the acquisition strategy of the company, it had hired 221 fresh founders in 8 years of acquisition. They have always looked for talent while implementing the acquisition strategy. Their previous records showed that they have always acquired great people who are expert in their own domain. These people have been responsible for delivering a unique product which offers a strong value proposition. The fact is that Google will influence the potential of their brand as well as their steady management team for acquiring start ups and take an advanced step in their mission. Their insatiable hunger have them one of the most aggressive tech giant when it comes to using of merger and acquisition strategies for growth and development. Google had started merger and acquisitions from 2010 and had spent around $28 billion on it (Lin Yazdanifard, 2014). Out of the 187 mergers, those that became the turning point in the business model of Google are as follows. When Android merged with Google it became one of their best deals. Their open source operating system was worked upon for improvisation and involved in the competitive run with the iOS. The motive behind this was not only to make Android a Operating system but a software ecosystem totally independent from hardware and freely accessible to the developers. Similarly, the acquisition with YouTube, Where 2 Technologies, Applied Semantic s and Waze proved to be extremely beneficial for the company. Cooperative Strategies Google, the internet monster, has created a record of $22.9 billion by means of their advertising revenue and thus became the indubitable leader in the market of Internet search (Levinson Salinger, 2014). Their market share had suggested a terrible increase of more $1000 per share. Their share had increased by 1200% in less than 10 years. Their strategy is to arrange the global information and make it accessible world- wide. Their primary mission has always been to enable a successful search technology which has expanded their product and services much beyond internet search. Their cooperative strategies are remarkable and an achievement which is worthy of imitation by the competitors. The operation of Google takes place in a competitive environment. With their wide range of products and services they face stiff competition from organizations of various industries. Their sustainable competitive advantage is obvious in certain ways, especially in their superior infrastructure. In the earliest forms, the search engine of Google had received critical commendation being in the list of top 100 websites and search engines in the year 1998 (Kunz, 2016). The number of searches increased from the following years which increased from 10000 to 500000 on a daily basis. Google started to refine their search engines from and improvised their new and innovative features. In a single year, they had 516 improvements such as Instant search which gives effective results. Without any doubt, it can be regarded as the best search engine which gives tough competition to the competitors such as Microsofts Bing and Yahoo Search. They have to control more than 3 billion daily searches which account for 67% market share. On the other hand, Bing and Yahoo account for 16% and 13% market share respectively. They follow the strategy of expanding their range of services and tools which will enable sustainable competitive advantage (Johnson et al., 2016). They also follow the strategy of resource based view with the intention of gaining sustainable advantage by fulfilling the criteria of being valuable, rare, imperfectly imitable and non- substitutable (VRIN). Their cooperative strategies and use of resources have helped them to attain sustainable competitive advantage. International Strategies Google is one of the widely used search engine which is spread in around 144 countries. They have a market share of 60% in the world requests of search engines. As it was originated in the United States, therefore it has a 10% higher market share in Europe than in the US. They have around 20 US based offices, 13 in Asia- Pacific, 26 in Europe, 3 in Canada and Latin America each and 5 offices in the Middle East. Google has also planned to rapidly expand their broad area of new markets. They can easily do so because there lays simplicity in their user interface and assessment of their back- office operations have enabled them to increase quickly. They have become a popular global brand with their 70 offices located in US few years back (Geradin Edelman, 2016). In duration of 10 years, Google has developed their international structure of marketing to build its presence in more than 144 countries. The presence ranged from simple representational offices to complicated partnerships with the competitors in foreign countries. Their mission arranging the worldly information and the accessibility to one and all has enabled them to be a brand which is not only identified in the English speaking countries but on the worldly basis. There is a long list of language specific Google applications and the length at which they deliver the culturally relevant applications shows their excellence in international marketing. They have understood the requirement for an international internet media provider and have taken over approximately 50 companies for expanding their services. This in turn will be transformed for their internally acclaimed exportable business. Although all the internet media applications of Google are not available in all the countries, but the extent to which the English speaking users dominate the internet can be easily understood. The company has an intention to continue their spread in the foreign countries for offering a satisfactory internet experience all over the world (George, 2014). Conclusion Therefore it can be concluded from the assignment that the company Google has experienced a long journey from its simple business to business giant in the internet sector. It has to face tough competition in almost all the industries that is under its control, but the main trans- industry challenge has come from the icons of digital age such as Apple, Microsoft and Yahoo. Although Google has an excellent position in terms of technology, finance and culture, they still have to cross a lot of barriers. Such barriers take the shape of growth for their movable platform, a consistently weakening situation in China and the increasing action on the user privacy that are unaddressed, could be threatening for the status of Google. They have faced a rapidly transforming world and a technological landscape that is in constant move. Their strategy of providing the premium services to the end users has won over the computing hearts and brain without any extra cost. Moreover, due to the thorough a nd undiversified revenue stream, it is important to continue innovation, by keeping the ears on the ground and not rely only on the present strong base. Reference Brett, J., Brett, J., Pilcher, L., Pilcher, L., Sell, L. C., Sell, L. C. (2017). A new approach to China: Google and censorship in the Chinese market. Kellogg School of Management Cases, 1-18. Cordray, C., Link, D., Chart, R., Ginter, K. (2015).U.S. Patent No. 9,077,611. Washington, DC: U.S. Patent and Trademark Office. Cusumano, M. A. (2016). Is Google's alphabet a good bet?.Communications of the ACM,60(1), 22-25. Edelman, B., Geradin, D. (2016). 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Wuthering Heights By Emily Bronte Essays (1431 words) -

Wuthering Heights By Emily Bronte In Wuthering Heights by Emily Bronte, numerous references are made to different conditions of weather. Even the title of the novel suggests the storminess present in nearly the entire book. The often-changing weather serves to signify the characters' personalities, as well as the changes that they go through during the course of their lives. In fact, the first incidence of a reference being made to the weather occurs with a thought of Mr. Lockwood. ?Wuthering being a significant provincial adjective,? he says, ?descriptive of the atmospheric tumult to which its station is exposed in stormy weather? (46). Because Wuthering Heights has been built on the moors, wind blows fiercely during storms. At this point, Lockwood knows little about Heathcliff, but the significance of the house's name will become more apparent to him later in the novel. After getting settled into his new house at Thrushcross Grange, Lockwood decides to pay a visit to Heathcliff. He arrives at the house just as snow is starting to fall and observes the yard. ?On that bleak hilltop,? he notes, ?the earth was hard with a black frost, and the air made me shiver through every limb? (51). While it was cold at his own house, it seems even colder here, and the weather is beginning to get worse. It isn't even until he is at the gate of Wuthering Heights that the snow starts to fall. As will later be shown, the earth at Wuthering Heights is as cold and hard as Heathcliff's heart. He provides Lockwood with little food or comforts at his arrival and does not attempt to be a gracious host. It is only with a great deal of gruffness that he decides to allow Lockwood to spend the night at his house until he can go home the next morning. This is one of the first indications of Heathcliff's lack of compassion for the rest of humanity. The next day, Heathcliff offers to accompany Lockwood on his way back home, explaining that he will not be able to find the way on his own. While Lockwood thought he would be able to find his way home based on rocks sticking up along the path, he finds the hills to be ?one billowy, white ocean; the swells and falls...blotted out from the chart which my yesterday's walk left pictured in my mind? (72-3). The long, winding path nearest to Wuthering Heights is much harder to travel than the one that leads to Thrushcross Grange, and it is easy to get lost. The first path resembles Heathcliff's own path to the wild and contemptuous man he has become. If Wuthering Heights is hopelessness and desolation, Thrushcross Grange is peace and salvation. Heathcliff leaves Lockwood at this point, telling his tenant that he will be able to make it the rest of the way on his own. Heathcliff lives at Wuthering Heights because a desolate place is where he belongs, and his not walking the rest of the way to Thrushcross Grange is symbolic of his not being able, or even wanting, to travel toward happiness. Any happiness he had ended when Catherine died. One big turning point marked by stormy weather in the book is the day Heathcliff leaves Wuthering Heights for the first time. After hearing Catherine say that she could never marry him, Heathcliff's heart is broken and he creeps out of the house. When Catherine realizes his absence, she gets extremely agitated, pacing from the gate to the door of the house and wondering where he could be. The weather in this scene is very ominous. ?It was a very dark evening for summer: the clouds appeared inclined to thunder,? Nelly tells Lockwood (124). Not much later, a horrible storm begins. ?There was a violent wind,? Nelly says, ?and either one or the other split a tree off at the corner of the building...but the uproar passed away in twenty minutes, leaving us all unharmed, excepting Cathy, who got thoroughly drenched? (125). Although it is the middle of summer, one of the times a storm like this one is unlikely occur, Heathcliff's disappearance seems to bring it about. Catherine's relationship with Heathcliff is as mysterious and powerful as the storm,